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Interview with Guillaume Davin, CEO of LVMH Owner Bernard Arnault’s Private Luxury Brand, Moynat

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Interview with Guillaume Davin, CEO of LVMH Owner Bernard Arnault’s Private Luxury Brand, Moynat Interview with Guillaume Davin, CEO of LVMH Owner Bernard Arnault’s Private Luxury Brand, Moynat

Interview with Guillaume Davin, CEO of LVMH Owner Bernard Arnault’s Private Luxury Brand, Moynat






Guillaume Davin is CEO of Moynat, the uber-luxe leather goods brand established privately by Bernard Arnault as a rival to Hermes. Moynat is not part of Arnault?s LVMH group, and the brand is run as a boutique global atelier. In the second of our series on luxury leaders, Davin, previously a Louis Vuitton veteran, speaks to LUX about conquering the East, and how to keep a brand?s mystique
CEO of Moynat, Guillaume Davin
LUX: Is Moynat a new luxury brand or an old one reimagined"

Guillaume Davin: Moynat is a House that is more than 160 years old, in which we have infused a new soul. We have been giving new life to a great name, staying focused and true to the essence and heritage of the Maison. This is not merely a renovation of what existed. The result is something that is true to our heritage but relevant to the present.
LUX: What is your consumer craving, that you provide"

GD: We create objects that contribute to fine living, objects which will become known for their craftsmanship, endurance, discretion, elegance and their innovative design rather than bowing to the trends of the day. A Moynat bag is of today and also timeless: always beautiful, always relevant. Moynat appeals to people who are independent in their tastes and choices and not influenced by fads, but looking for beautifully made objects.
Read more in this series: Interview with Javad Marandi, global investor
LUX: The luxury conversation has turned towards ‘experiences’. How does a purveyor of goods provide luxury experiences"

GD: When you enter a Moynat boutique, you discover a new world, you learn about natural leather and traditional techniques such as leather marquetry, angle stitching, wood sculpting, painting… We also feel that the purchase of a beautiful bag should be linked to a moment of your life, such as a memorable visit to Paris for example. Luxury is not just about the object you purchase but your personal connection to the brand and to the story that it tells. That is why we tell the story of our brand and of each product so that is becomes intimate and real for each of our clients.
LUX: Are stores still essential to the luxury experience"

GD: Our clients are looking for the human touch and are very attached to the service they receive. Our team is kind, friendly and passionate; they know our heritage, the leather, the craftsmen, our creative Director… they focus on building relationships and communicating our values. Our visitors can understand who we really are. You need to see our vintage trunks, touch the leather. The Moynat experience is very sensorial and cannot be fully transmitted in a virtual environment. Our products are quite sophisticated and one of our strengths is personalisation and customisation.
LUX: Your personal journey involves a deep understanding of Japan. How does Japan fit in the luxury world now that China is so dominant"

Guillaume Davin: Japan is a place where tradition meets innovatio...


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Source of news: lux-mag
Source of publication: 03-05-2016 21:33
visto: 104

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