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Interview with Ricardo Gato – CMO at Stratajet

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Interview with Ricardo Gato – CMO at Stratajet Interview with Ricardo Gato – CMO at Stratajet

Interview with Ricardo Gato – CMO at Stratajet






Ricardo Gato joined Stratajet as Chief Marketing Officer in January 2016. His first remit was to completely overhaul the brand to prepare the company for launch in April 2016. After an extremely successful launch Ricardo has focused on the continued growth of the platform, taking it from strength to strength. He now looks after all commercial aspects of the business allowing him to drive further success for this cutting-edge technology. Read our exclusive interview with the man who is helping revolutionise private jet travel.
Gato’s Background
Ricardo boasts a wealth of experience in the private aviation market, spending over ten years developing some of the industry?s biggest players. This started with seven years at Netjets where he oversaw the advertising activity and all marketing channels. He then moved to Victor as the Head of Marketing where he was responsible for the EU marketing strategy.
What is Stratajet"
Stratajet is an incredible platform that gives customers direct access to the private jet market place ? the first of its kind to do so.
Available via Stratajet.com or the Stratajet app, it removes the old-fashioned means of booking a jet via a broker, providing instant and accurate costs of a huge range of aircraft for any given flight. These can then be booked by the mere click of a button ? or tap of a finger ? making it easier than ever before for travellers to get from A to B.
Can it be described as the Uber for private jets"
That?s an easy analogy and other companies are claiming a similar ?tagline? but Stratajet is far more complex than that. What we?ve done is build an incredibly user-friendly interface on the face of it but one that makes millions of complicated calculations behind the scenes. These were previously done manually by aircraft operators and it was a very time-consuming process, often taking hours, even days, for a flight quote to be confirmed.
The complexities stem from the vast number of factors involved in determining the cost of every single private jet flight. Whereas aggregators like Skyscanner and Expedia make it easy to book seats on commercial aircraft, the nature of private jet travel ? in that it offers a bespoke service ? brings with it the need to calculate the cost of every potential flight from scratch. There are 15 sets of fees involved, each with hundreds of variables, and the Stratajet search engine can make upwards of 2.5 million calculations every time a customer requests a flight.
Are you a technology company or an aviation company"
We are an aviation company at heart but one with an incredibly advanced technology at its core.
We spent two years collecting an inordinate amount of data from all over Europe and building this into exceptionally complex algorithms but when we first ran a search it took twenty minutes for the system to return the results. This obviously wasn?t going to be a viable proposition for customers, so we then spent another three years refining this ...
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Interview with Ricardo Gato – CMO at Stratajet Interview with Ricardo Gato – CMO at Stratajet

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Source of news: theluxuryeditor
Source of publication: 09-10-2017 22:10
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