Killing luxury?s mystery, romance foremost danger in marketing today

Luxury News / thetoptier
Autor: thetoptier Publicado el: 19/10/2016
Killing luxury?s mystery, romance foremost danger in marketing today

Fabergé ruby engagement ring NEW YORK ? According to a Fabergé executive at Luxury Interactive, it takes nine times as much effort to create a new consumer relationship than it does to maintain an existing one. The Russian heritage jeweler is an interesting case study in retention, as it has had to rebuild visibility and awareness for its jewelr...
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  • Source of publication: 19-10-2016

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