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Here's Why You Need to Shop at Nimai

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Luxury News
Add to Flipboard Magazine. Fuente: luxpresso - View all news from this site
Here's Why You Need to Shop at Nimai Here's Why You Need to Shop at Nimai

Here's Why You Need to Shop at Nimai




Whether you are in search of a medium of self-expression or a jewellery piece to complement your favourite dress, Nimaia Delhi-based multi-designer jewellery storeis the place to be. Opened in 2013 by Pooja Roy Yadav in the newly-cool Shahpur Jat village, Nimai hosts about 70 jewellery and accessories designers.

pstrongemAnd you donandrsquo;t even need to be in Delhi/em/strong/p
pandnbsp;/p
pWhether you are in search of a medium of self-expression or a jewellery piece to complement your favourite dress, Nimaiandmdash;a Delhi-based multi-designer jewellery storeandmdash;is the place to be. Opened in 2013 by Pooja Roy Yadav in the newly-cool Shahpur Jat village, Nimai hosts about 70 jewellery and accessories designers./p
pandnbsp;/p
pAfter six years of handling PR for luxury brands like Ermenegildo Zegna, Porsche Design, LVMH, Van Cleef andamp; Arpels, Tom Ford, and Tag Heuer (to name a few), it was Yadavandrsquo;s love for jewellery that compelled her to move on from being a brand consultant and establish Nimai. But before she laid the founding stone for this jewellery brand, Yadav attended jewellery making and metalsmithing workshops at the Central Saint Martinsandrsquo; and London College of Fashion. She saw a huge gap in the market for andnbsp;designer, concept jewellery. andnbsp;/p
pandnbsp;/p
pandnbsp;/p
p style="text-align: center;"/p
pandnbsp;/p
p style="text-align: center;"emPooja Roy Yadav, Founder, Nimai/em/p
pandnbsp;/p
pandldquo;It started as an experiment with a family of just five designers, and today, we are touching 70. This number is growing,andrdquo; says an ecstatic Yadav. Today, Nimai has around 70 labelsandmdash;from industry bigwigs like Suhani Pittie and Eina Ahluwalia to newer ones like Chicory Chaiandmdash;under its umbrella. The brandandrsquo;s flagship Delhi store has a huge collection of rings, earrings, bracelets, headgears, necklaces, and more. Talking about what qualifies to be fit for sale at Nimai, Yadav says, andldquo;We curate the works of designers who experiment with unique mediums and techniques to create handcrafted jewellery with a strong narrative. Think paper, glass, discarded watch parts, concrete, clay, acrylic, and almost anything that can be used in jewelleryandmdash;but not crafty, DIY, or cheap.andrdquo; In fact, she recently collaborated with Swarovski Crystals to exclusively retail the brandandrsquo;s latest Confluence collection. The bottom line is that the products have to be high on design, concept, and quality./p pandnbsp;/p
pandnbsp;/p
p style="text-align: center;"/p
pandnbsp;/p
pWhile going from five to 70, and India to international, is remarkable progress, Nimaiandrsquo;s road to progress wasnandrsquo;t free of bumps. There were several challenges Yadav had to face, right from financial to cognitive ones. andldquo;I think the biggest challenge was doing away with the security and comforts of a job and walking an unknown path.andrdquo; Another challenge she me...
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Here's Why You Need to Shop at Nimai Here's Why You Need to Shop at Nimai

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Source of news: luxpresso
Source of publication: 03-03-2017 21:33
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