The Risk of Renting Luxury Fashions to Chinese Millennials

Tracing back Alibaba?s investment portfolio, it first invested in Y-closet in 2017 whose business model is very similar to Rent the Runway, but adapts to young Chinese consumers? shopping habit. Photo:VCG A recent deal reignited interest in the luxury sharing economy in China. Women?s clothing rental business Rent the Runway recently secured $20 m...

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