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6 Questions: Lorenzo Uggeri, Founder of Kooness.com

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6 Questions: Lorenzo Uggeri, Founder of Kooness.com 6 Questions: Lorenzo Uggeri, Founder of Kooness.com

6 Questions: Lorenzo Uggeri, Founder of Kooness.com






Lorenzo Uggeri, founder of online art marketplace Kooness.com
In 2015, Lorenzo Uggeri swapped his job as an analyst in the steel industry to launch an online marketplace for fine art: Kooness.com. The platform now showcases work from over 600 galleries across the globe and last year, Uggeri appeared on Forbes’ prestigious 30 under 30 list in Art & Culture. We put the young entrepreneur in our 6 Questions hot seat.
1. How did you come up with the concept of Kooness"
Four years ago, I was at my friend’s house and a friend of hers gave her a piece of artwork as a gift. We were spending a lot of time trying to understand which wall the artwork should be hung up on in order for it to fit best in the space. At that moment, I thought of the idea to make an app with virtual reality [technology] to understand where the artwork can fit best. Follow LUX on Instagram: the.official.lux.magazine
At that time I was working as an analyst in a big company in the steel industry. After I came up with the idea, I started studying the art business market, in particular the online art market and I found out that there were many different possibilities. I decided to quit my job and move to New York City where I attended a summer course at the Sotheby’s Institute of Art.
While I was in New York, I changed the business plan for Kooness. From the initial idea of virtual reality, I decided that Kooness was going to be an online marketplace where galleries could increase the...
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6 Questions: Lorenzo Uggeri, Founder of Kooness.com 6 Questions: Lorenzo Uggeri, Founder of Kooness.com

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Source of news: lux-mag
Source of publication: 09-08-2019 21:58
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