Luca Solca, head of luxury goods research at Exane BNP Paribas on the rise of big luxury

Luxury News / lux-mag
Autor: lux-mag Publicado el: 15/11/2017
Luca Solca, head of luxury goods research at Exane BNP Paribas on the rise of big luxury

Louis Vuitton?s strategy to overcome consumer inertia is to develop products, such as this from their 2017 pre-fall collection, which stand out as one-offs The nature of luxury is evolving fast. Producers and consumers should wise up to the emerging multi-level landscape and never forget the power of the right kind of celebrity, says our columnist ...
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  • Source of publication: 15-11-2017

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